I Learned the Hard Way, So You Don’t Have To

About Diego Barrera & UnlockTheROI™

I got fed up with the corporate grind—pointless meetings, and no real agency over my own life. So, I ditched my W2-Brain started my own business.

Going solo taught me fast: your resume doesn’t matter. It’s all about your offer, who you can help, and how well you sell it.

That’s why I created UnlockTheROI™—to help first-time founders, business coaches, and consultants land their first 10 clients online, with all the support I wish I had when I got started.

What's it like working together?

I treat your feedback as a gift

I respond with Loom videos to save you time

I bring camaraderie into everything all I do

With over 10 years of experience taking B2B offers from $0 to millions–and launching my own offer in over 6 figures from the start–I’ve cracked the code on what works and what doesn’t. My goal is simple: to help you craft an easy-to-sell offer, build your sales pipeline, and land your first clients without the frustration of going it alone.

When I’m not helping founders, I’m flying planes, hosting my podcast, and staying sharp both mentally and physically in sunny St. George.

✌️ Diego

Diego Barrera

Creator of the First 10 Client StarterKit™